(There's a babyish song here called "Hypocrates", misspelled for seemingly no good reason, and with no reference to the philosopher in the song.) It must have stung like billy-o when Lana Del Rey came along and executed precisely what Marina was aiming for, hardly having to open her much-discussed mouth in order to explain herself whilst Marina tied herself in conceptual knots. Representing Greek tragedy, the "loss and failure" side of the American Dream, a daddy complex, and the vacuity apparently lingering inside us all, over six months prior to the eventual release of the LP there was very much a feeling of Marina over-complicating the whole affair: trying to dress up the high-gloss record that she had made with Katy Perry's collaborators (seemingly at the behest of her major label) in layers of philosophy, mythology, artifice, and blonde wigs. In Marina Lambrini Diamandis' oft-cited comeback interview with Popjustice last August, she introduced the concept that would lead into her second album: that of Electra Heart, a kind of not-quite-alter-ego/character/affectation/cinematic simulacrum that would feed into the follow-up to her 2010 debut LP as Marina and the Diamonds, The Family Jewels.
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